How to Kill Your Child’s Creativity

How to Kill Your Child's Creativity

Nuria from the The Adventures Archive is here today to share some great advice on nurturing creativity within the young makers in our lives.

Kids are born creative geniuses. But unfortunately, by the time they reach the third or fourth grade, their creativity has sunk. With intelligence, there is a phenomenon called the Flynn effect: each generation, scores go up about 10 points because enriched environments make kids smarter. With creativity, a reverse trend has been identified: since 1990, creativity scores are falling. What are we doing wrong?

How to Kill Your Child's Creativity


These are some of the most effective creativity killers:


  • Rewards: scientific research has demonstrated that rewards inhibit children’s exploration and imagination. A kid will put as much effort as it is needed to get the reward and he won’t push himself any further. Prizes and stickers eliminate the intrinsic pleasure of creative activities. We want engaged, motivated children, not just kids with their notebooks filled with stars.


  • Shadowing: always sitting by their side and micromanaging their projects is detrimental to their creativity. If kids are constantly being observed and we give them always some advice they won’t learn to take risks and they won’t experience the value of making mistakes as part of the process.


  • Limited choice: we put our children into a system that teaches them “there is only one right answer” Most toys come with instructions and we barely let them choose. However, exploring options is at the heart of lateral thinking. Creative kids feel free to propose alternative solutions and are keener to follow their curiosity.


  • Over scheduling: organized activities, workshops, social dates… children’s diaries have never been fuller. But we are so busy over-stimulating them that we forget to allocate time for the most important stimulus of all: boredom. Boredom feeds imagination and imagination feeds ideas and creativity. We often say “I need to just sit down and do nothing to recharge” and yet we don’t apply this to our kids. It is during times when we are doing “nothing” that our mind gets the best ideas.


How to Kill Your Child's Creativity


Creativity flourishes when things are done for enjoyment. What matters is the pleasure, not the perfection. Let’s forget about the “getting it right” and let’s give our kids the opportunity to explore, to make mistakes and take risks and to feel the freedom to express all their wonderful ideas.


Nuria Pérez Paredes is a creative director who worked in advertising for many years. She currently teaches creative thinking techniques in schools and helps families improve their parenthood skills by finding them creative ideas and new, different solutions. She also runs the nonprofit Teach A Talent, an association that connects adults willing to share their passions with kids curious to learn. She lives in Madrid with her two daughters and blogs about their creative adventures at The Adventures Archive.


  1. Penelope said on June 4, 2014 #

    I love the “boredom” tip…it’s very true, growing up I was most creative when I had nothing to do and had to come up with my own entertainment. My parents sure didn’t think it was their job to keep me perpetually entertained, it was up to me to find things to do.

    • Nuria said on June 5, 2014 #

      Love the “it was up to me to find things to do” part. In a way, boredom triggers independence and resourcefulness! Thanks so much for your comment Penelope.

  2. Laura said on June 5, 2014 #

    I am the mom of a 5 year old girl. I try to buy open ended toys. While we do a lot of activities sometimes the best activity is doing nothing. As I am writing this my daughter is gluing pom poms and other items to a paper and is making a “city”. Other than the keep on the cardboard table protector (top part of a pizza box much better than newspaper) I give my daughter “art” supplies and tell her to follow her heart. You would be amazed what she does. Sometimes I come up with some project for her to do and let her decide how to do it. Yesterday it was for her to design parachute for her doll to jump out of a plane. A few days ago it was to build a car that could go the furthest down a ramp. Open with a bit of direction. I get most of the ideas from scouting and 4H.

  3. Faigie said on June 10, 2014 #

    Don’t forget the cookie cutter type crafts that are so prevalent in so many homes and schools. A real creativity killer

  4. […] How to kill children’s creativity […]

  5. Hazel said on June 16, 2014 #

    Coloring in books are a lazy plan. The child is engaged but for what? Learning to fill in the lines! They need to be able to explore their own subject matter, work on their drawing skills, have fun with a story of their own. They need to learn how to look look look so they draw things as they are and can apply their imagination by being relaxed and having their own fun. Then to share it with others and talk about what it means to them, without feeling judged.

    • Katie said on June 17, 2014 #

      I do agree that coloring books are not the most creative things, but kids like them because they get a sense of accomplishment. “Look, I made a picture of Cinderella!” But maybe they could be one small part of an arts & crafts closet :)

  6. Jessica Moran said on June 16, 2014 #

    Fabulous post! Thank you Nuria for giving parents and educators such specific examples. This is exactly why we include ideas and inspiration with our kits, not step-by-step instructions. When we have free art projects in the community, we see a lot of shadowing from well-meaning parents. It can be tricky to find a nice way to suggest they let their kids take the lead, so we often try to get the parent to make their own craft at the same time. It works sometimes :)

  7. Natasha said on June 16, 2014 #

    I guess thats why my children are so creative. They are always bored and from boredom spurs the forts, castles, dragon layers, witches, beautiful artworks by YA (My 10 yr olds artist name). I do at times have mommy led play (I start the activity and let them join).
    I lnow that my tots are not over scheduled because we only attend one class per season. Any activities that I plan are never really scheduled or planned. They are some imaginative little buggers.

  8. Onny Hoo said on June 16, 2014 #

    Nuria, how important is the word CREATIVITY for kids to send them in their future?

    • Nuria said on June 17, 2014 #

      I think creativity is crucial for our next generation. We are living in times of super fast change and have no idea what kind of problems our kids will face. They will have to be creative to find new solutions and to face new challenges.

  9. Heather (Baby Bump & Beyond) said on June 16, 2014 #

    Great post!

    • Nuria said on June 17, 2014 #

      Thank you so much, Heather!

  10. Greg said on June 17, 2014 #

    This was a good summary. I think some of these factors are interconnected: e.g. rewarding is often implicitly assumes that there is only one solution for a problem, the one the person who gives the reward is looking for.

    • Nuria said on June 17, 2014 #

      That is so true, Greg, thank you!

  11. Donna. Eastman said on June 17, 2014 #

    Very informative I always says that teachers kills prescholers creativity will like to get some names of books with strategies on creativity

    • Emily Hath said on June 17, 2014 #

      I don’t think teachers are the problem, and it’s unfair to blame them. In Preschool, your child is entering a whole new social world outside their family and their friends, in preschool the main focus is on encouraging them to socialise with these new people. School is the gateway for your child to enter into society, it’s there that they learn to socialise with larger groups and to become more independent from their home environment. I can understand people being unhappy with the education system, and a lot of teachers I know are too. And while creativity is important, you have to remember that not every child is a “creative genius.” Some children may not like creative arts after a certain age, and may gear more towards science or sports. And the majority of the time that’s not the teacher’s fault. A teacher only communicates with a child for a certain portion of the day, the rest if up to them and to you. If you feel they are lacking in creative stimuli at school (because, y’know, it seems like teachers have to give classes that are specifically tailored to 20-30 kids individual needs, and that just can’t be done.) then it’s up to you, like any other parent to encourage them to these things outside of school, as a hobby or as something else.

      • Nuria said on June 17, 2014 #

        Hi Donna, Hi Emily,
        I agree with Emily that teachers are not at all to blame. They often have too many kids per class and have to stick to an education system and to a curriculum that is outdated and doesn’t address each kid’s individuality.
        However, I disagree with Emily in that I do think every child is a creative genius. Latest statistics and research say that 98% of 3 year old kids are indeed genius lateral thinkers. The problem is that we often confuse creativity with a creative arts. You mentioned science and sports. But isn’t it creative a soccer player that finds a new way to arrive to the post? Isn’t it creative a scientist that invents a new vaccine? Creativity is the art of finding new solutions to a problem and a kid can express that tendency via any subject.
        Thank you both for reading!

  12. Samuel said on June 17, 2014 #

    Excellent article Ms. Paredez! The piece on boredom is spot on! Your “Teach A Talent” company is PHENOMENAL! Way to think OUTSIDE-OF-THE-BOX! I’d love to start a similar program here in Houston, Texas.

    • Samuel said on June 17, 2014 #

      My apologies for misspelling your name Ms. Paredes.

    • Nuria said on June 17, 2014 #

      Thank you so much Samuel. We are always looking for ambassadors in new cities to help with Teach a Talent. We don’t have any in Houston so if you are interested in becoming our ambassador please write to Thanks!

  13. Betsy @ BPhotoArt said on June 17, 2014 #

    What true advice! Being bored definitely gives rise to creative ideas, and I’ve never been one for the reward/prize system anyways (“eat your dinner so you can have dessert”

    • Nuria said on June 17, 2014 #

      That’s great Betsy, thanks a lot!

  14. Jessica said on June 18, 2014 #

    I loved this article and shared it on my FB page. I had a reader comment about how she’d love to do this but her current life situation with her autistic child “breaks all the rules.” Do you have any thoughts, suggestions, or resources that might help her?

  15. Chris K. (Disquisitive Mama) said on June 21, 2014 #

    I couldn’t agree more! I own an after-school enrichment company that teaches skills, so they must be somewhat structured. However, we also free/creative time and review days that are meant for creativity only. It is a crucial part of our mission at Spunky Arts!

    Thank you for this, sincerely.
    Chris K.

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  17. Leslie said on June 23, 2014 #

    Loved this read! As a teacher (grade 1), I want to promote this type of creativity in my classroom but I struggle with the practical implementation piece. How do I meet the needs/demands of the curriculum, while at the same time nurture creativity (not just the creative arts kind)? How do I give children the opportunity to explore their creativity when I’m dealing with so many students with different behavioural needs, especially when those behaviour needs require structure? My concern lies in the fact that allowing them to get “bored” will likely result in chaos due to the number of children in one classroom. I so desperately want to be a teacher that nurtures creativity but I don’t know exactly how to do it effectively :-(. Any practical suggests would be awesome!!

  18. Laura said on June 23, 2014 #

    Great advice! I agree that children need to have time to be “bored” to develop creativity. The schedules many children have contain too many structured activities. I am a preschool teacher and I think school should be a careful balance of open-ended and structured activities. Our education system requires children to understand that there are times when they can make decisions and be creative and times when they must “find the correct answer”.

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